The Amstel Hotel, a prestigious 5-star luxury property in the heart of Amsterdam, is seeking a Marketing & Communications Coordinator to join our dynamic team. This role offers a unique opportunity for an enthusiastic and proactive individual to contribute to the hotel's marketing and public relations efforts. You’ll support the Marketing Manager in executing a variety of initiatives to uphold and enhance the hotel’s iconic brand image. You will be part of and work closely with the hotel’s commercial team.

Key Responsibilities

Content Creation & Management

Draft engaging content for newsletters, social media platforms, website updates, and promotional materials while maintaining the hotel’s brand identity.
Manage social media accounts, including scheduling content, engaging with the community, and tracking performance.

Influencer & Press Stays

Coordinate and welcome influencers and media guests, ensuring all arrangements, including amenities and room setup, meet the hotel’s high standards.
Liaise with the operations team to provide a seamless experience and follow up after stays to gather feedback and coverage.

Collateral Management

Assist in the creation and updating of marketing materials, such as menus, brochures, and promotional items, ensuring alignment with the hotel’s luxury image.

Marketing Calendar Execution

Support the execution of planned campaigns, promotions, and events, ensuring timely delivery within budget and to the highest standard.

Hotel Event Support

Help conceptualize and execute creative hotel events that reflect the brand’s luxury ethos.
Attend events to capture social media content, ensuring engaging promotion across all platforms.

Photo & Video Shoot Coordination

Coordinate photoshoots and video shoots alongside the Marketing Manager, ensuring assets align with brand standards and requirements.

Analytics & Reporting

Monitor and analyze the performance of marketing campaigns, offering insights and recommendations for improvement.

Administrative Support

Maintain the marketing calendar and coordinate timelines with internal and external stakeholders.
Oversee the marketing inbox, ensuring all inquiries, requests, and opportunities are addressed promptly and efficiently.

Qualifications

Experience in marketing, PR, or related fields, preferably in the hospitality or luxury sector.
A bachelor degree in hospitality, media & communications, or a related field.
Strong organizational skills with attention to detail.
Knowledge of or interest in digital marketing trends and tools.
Knowledge of the local Amsterdam/ Dutch hospitality market.
Excellent written and verbal communication skills.
Proficiency in social media platforms (META (Instagram & Facebook), LinkedIn) and content management tools.
Fluency in English & Dutch (spoken and written)
Familiarity with Adobe InDesign is a plus; if not, a strong willingness to learn (training will be provided by the Marketing Manager).

Why Join the Amstel Hotel?

Working at the Amstel Hotel comes with exceptional benefits:

A collaborative and supportive environment that values your initiative.
Travel allowance for commuting distances over 5 km.
Amstel Experience: Experience the hotel as a guest with an overnight stay, dinner and breakfast for two.
Social events throughout the year.
Opportunities for personal growth and professional development
Employee discounts at over 6300+ IHG hotels worldwide.
50% discount on F&B at 20 partner hotels in Amsterdam with the F&B Discount Card.
Discounts on gym memberships to keep you at your best.